This morning glory favors warm, sunny locations and protection from wind exposure. Any normal garden soil will do; use a nitrogen fertiliser to promote flower development. The seeds can be sown, but planting pre-cultivated plants will allow for an earlier flowering. This common morning glory is resistant to cold weather and drought and will flower in any condition. It is also suitable for container gardening. Available as seeds, seed blends, or pre-cultivated as potted plants.

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A long-blooming annual and twining climbing plant from Mexico, documented as of 1713 in Europe. It can be sown outdoors from April onwards, or planted as a pre-cultivated plant (leave 50 - 60 cm between plants), but only when night temperatures are above 10° C (50°F). It will grow about 3 metres high. The little hairs are directed diagonally downward on the shoot and stems and are an easily identifiable feature. The flowers were originally red, but there are now many varieties ranging from white to dark purple-blue. "Grandpa Ott" and "Star of Yelta" have darker flowers. As with all morning glories, the flowers bloom in the morning and fade in the afternoon sun of the same day (on cloudy days, in the evening). Flowering time is from July to October; the seeds are poisonous.

The common morning glory needs thin stakes, nets, or ropes to grow and climb. You will find a list of all suitable wire rope systems below. All construcion styles / trellis systems can be used. The wire-rope trellises of the mediumrange offer optimal conditions.